We are looking for a Marketing Manager with 1–3 years of experience in digital and local marketing, preferably working with businesses in the US market. The ideal candidate should have a strong understanding of Google Business Profile (GBP), Google Ads, and Instagram optimization, along with excellent communication and analytical skills.
Key Responsibilities
- Manage and optimize Google Business Profiles to improve local visibility, rankings, engagement, and lead generation.
- Plan, execute, and monitor Google Ads campaigns.
- Optimize Instagram profiles and content strategy to improve engagement, reach, follower growth, and audience outreach.
- Identify content opportunities based on trends, audience behavior, competitor activity, and performance.
- Work on local marketing strategies including keywords, competitor analysis, reviews, content, and GBP optimization.
- Analyze campaign and channel performance and recommend actionable improvements.
- Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies.
- Prepare reports and clearly communicate performance, insights, and next steps.
- Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions.
Requirements
- 1–3 years of experience in digital marketing, local SEO, social media marketing, or a related domain.
- Strong understanding of Google Business Profile and Local SEO.
- Hands-on knowledge of Google Ads.
- Good understanding of Instagram optimization, content strategy, engagement, and organic outreach.
- Ability to analyze social media and marketing metrics and translate them into actionable recommendations.
- Excellent written and verbal communication skills.
- Comfortable interacting with US-based clients and presenting strategies and performance updates.
- Ability to manage multiple accounts and priorities in a fast-paced environment.
- Strong ownership, problem-solving, and execution skills.
Good to Have
- Experience working with local or service-based businesses in the US.
- Understanding of SEO, website performance, conversion tracking, and UTM attribution.
- Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools.