Wholesale Marketing Manager, GTM

Job Summary

The Wholesale Marketing GTM Manager develops and elevates internal and external presentations supporting sell-in and sell-through, ensuring materials are aligned with brand strategy and visually compelling. This role partners cross-functionally to deliver high-quality marketing assets that support business and brand objectives. The role executes production utilizing established brand and wholesale toolkits for in-store and digital marketing initiatives across a wide range of key wholesale accounts, applying an understanding of brand strategy to strengthen brand visibility and sell-through performance. The role also executes key sell-in GTM toolkit deliverables for account partnerships, events, and trade show activations.

Essential Functions

Descriptions

• Prepares and delivers internal and external presentations for seasonal milestone and account-facing meetings, ensuring materials are accurate, visually compelling, and aligned with established brand standards.
• Adapts global seasonal GTM toolkits into market-relevant digital marketing assets for paid media and social channels, applying established brand guidelines and wholesale partner requirements.
• Executes seasonal in-store wholesale marketing initiatives across North American key accounts, applying established programs and plans to support brand presence and sell-in and sell-through objectives.
• Partners cross-functionally with US Marketing and other internal teams to deliver visual solutions for marketing projects, managing timelines and deliverables to support seasonal and in-season business needs.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or**responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field required.
• Minimum three (3) years relevant experience in marketing, wholesale/channel marketing, trade marketing, brand marketing, or related field.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, and Abilities

• Demonstrated ability to create cohesive and visually compelling presentation decks
• Proficiency and expertise in creating best in class GTM presentation and toolkits for sell in and sell through for commercial and regional marketing partnerships.
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Microsoft Office (PowerPoint, Excel, Word) to produce high-quality, on-brand deliverables.
• Strong understanding of visual design principles, including layout, typography, color theory, and hierarchy.
• Working knowledge of digital marketing, social media, and retail environments (DTC and wholesale).
• Understanding of brand standards and product storytelling, with outdoor/technical experience preferred.
• Strong attention to detail across both visual and written content, including copyediting and quality control, ensuring accuracy, consistency, and brand alignment.
• Strong organizational and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Proactive, solution-oriented mindset with accountability for driving work to completion.
• Strong written, verbal, and presentation skills, with the ability to communicate ideas clearly and contribute to internal and external-facing materials.
• Ability to collaborate cross-functionally to support business objectives.
• Awareness of current trends, tools, and best practices in retail and digital marketing, applying insights to enhance creative output and execution.
• Flexibility and adaptability, including the ability to work under tight deadlines and adjust to evolving business needs.
• Wholesale account management skills are a plus.

Travel Required:

Yes, 5% of the time

Base Salary:$83,500 - $88,000

The salary range posted for this position represents the anticipated hiring range for this role. Offers are made within this range based on factors such as relevant experience, skills, education, internal equity, and market considerations. This is the hiring range for the position; compensation above the posted maximum is not typically available at the time of hire.

Work Location:

Hybrid

This role is based in the Portland, OR area and follows a hybrid work model. Employees are expected to reside within a reasonable commuting distance of our Portland office and generally work on-site four days per week, with flexibility based on business and team needs.

Why Work at KEEN:

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protectthe places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  
Fuerst Group, KEEN, and Chrome are equal opportunity employers.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.